I turned one Instagram account into a documented growth case study — applying the same content strategy, production systems and analytics I'd bring to your brand's channels, in Spanish and English.
My Instagram started as a requirement in a Digital Marketing course — every tool, every strategy, every platform feature had to be applied in real life, not just written up in a report. The theory had to translate into real numbers.
Mine did: 1,500 to 11,100 followers in six months, individual videos reaching 5.5 million views, and a community that's 90.5% women — built in Spanish for a Latin American audience and in English for everyone else. I graduated in 2026 with a Bachelor of Fashion Marketing & Enterprise, and I've since worked both sides of the table: as the creator receiving briefs, and as the marketer writing them.
I'm based in Brisbane, actively looking for my next role, and open to relocating for the right one.
The content that works isn't the prettiest — it's the most intentional.
Beauty, strategy & intuitionNot pure instinct — the intersection of three disciplines that keep each other in check. Every piece of content runs through all three.
Every piece starts with a question: who are we speaking to, and what do we want them to feel? Content without strategy is decoration. With it, it converts.
AI doesn't replace instinct — it extends it. Midjourney, Higgsfield, Claude and ChatGPT sit inside a professional workflow that blends human direction with digital production.
Art direction, mood, colour, composition, narrative — where the data becomes something people want to watch, save and share.
Who is the brand, who are we speaking to, what should they feel? No content starts without that clarity.
Moodboards, references and AI tools like Midjourney to visualise before producing — if the concept doesn't land on paper, it won't land on video.
Written for the first three seconds. Hook, build, payoff — every line has to earn its place.
Lighting, framing and shot lists planned with the edit already in mind.
Cut in CapCut and Adobe. Pace is the emotional architecture of the video; AI speeds up repetitive tasks, direction stays mine.
Timed posting, considered captions and hashtags — then a 48-hour metrics review that shapes the next piece.
After applying for a partnerships role at an Australian beauty brand, I kept building — a campaign concept, a creator list, and a full AI-produced lookbook, sent as unsolicited follow-up work. The thinking and visuals are mine to show; the finer detail stayed between the brand and me.
A 1970s/80s Aussie milk bar reimagined entirely in the brand's signature pink — checkered floors, glass jars organised by flavour, hand-painted signage, neon accents, vintage fridges lined with product. Diverse casting, vintage-inspired silhouettes, glowy balm-led lips.
Why: heritage is the one thing a competitor like Rhode can't copy — so the concept leans all the way into 70 years of Aussie nostalgia instead of chasing clinical minimalism.
View the full concept (PDF)Four Australian beauty creators matched for fit and audience trust rather than follower count, organised into a tiered system — hero/macro for reach, micro-creators for authenticity and conversion, specialist plays for credibility, editorial builders for long-term prestige.
Why: a repeatable gifting workflow — sourcing, outreach, dispatch, follow-up, reporting — so partnerships compound instead of resetting with every campaign.
View the hit-list (PDF)
One shade blown up to the scale of summer — beauty sized like a billboard. Bare skin, wet hair, golden-hour light; polish traded for presence. Produced entirely with AI, from concept to final frame.
Why: beauty audiences are tired of clinical minimalism — presence and warmth photograph better than restraint.
View the lookbook (PDF)
Send me the position and I'll reply within 48 hours — or reach out directly.